[**The Hidden Trust Equation: A Guide for Healthcare Marketers**](https://www.socialcascade.co/post/the-hidden-trust-equation-a-guide-for-healthcare-marketers)

Trust is one of the most frequently cited goals in healthcare marketing, yet also one of the least clearly defined. We often frame it as binary. Patients either trust us, or they do not. But from a behavioral science perspective, trust is not so simple.

[**Case Study: Bloom Pediatric Partners builds a patient waitlist in less than 12 months with Social Cascade**](https://www.socialcascade.co/post/case-study-bloom-pediatric-partners-builds-a-patient-waitlist-in-less-than-12-months-with-social-ca)

Dr. Melinda Beavers built a waitlist for her pediatric clinic in under a year by partnering with Social Cascade.